Case Studies

Real problems, measurable outcomes.

A look at how we fix tracking, filter junk leads, and turn spend into profit for premium clients across the GCC and Europe.

Premium lifestyle interior

E-commerce · Poland → UAE

Performance Max that bled margin

A lifestyle e-commerce brand expanding from Poland into the UAE was generating sales but losing margin to broad, non-converting display placements.

  • Isolated placement data with advanced script monitoring
  • Built rigorous negative placement lists
  • Separated asset groups by product margin, not generic category
Read the full story

+42%

Blended ROAS

-34%

Wasted ad spend

45 days

To turnaround

Dubai real estate development

Real Estate · Dubai

Soaring CPCs on luxury keywords

A premium Dubai real-estate agency faced ~$12 CPCs on competitive terms, with a heavy WordPress landing page dragging down Quality Score.

  • Rebuilt the landing page on an ultra-lightweight framework
  • Optimized Core Web Vitals: 4.8s → 1.1s mobile load
  • Aligned page message-match with high-intent keywords
Read the full story

-48%

Average CPC

4 → 8

Quality Score

Lead volume

B2B SaaS · Poland / GCC

Tracking that was lying to the bidder

A B2B SaaS company saw 200 monthly signups in its payment gateway but only 140 in Google Ads — leaving Smart Bidding blind.

  • Deployed server-side tracking via cloud-hosted GTM
  • Fed first-party conversions to the Google Ads API
  • Restored full-funnel attribution
Read the full story

+26%

Recovered conversions

-19%

Cost per acquisition

100%

First-party data

B2B Logistics · GCC

A CRM full of job-seekers and spam

A corporate logistics company received 300+ “leads” a month, but ~65% were job-seekers and spam bots wasting the sales team’s time.

  • Removed the Search Partner network
  • Deployed a localized EN + AR negative-keyword matrix
  • Built an Offline Conversion Import from the CRM
Read the full story

+40%

Genuine inquiries

-65%

Junk leads

CRM

Synced to Ads

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