
E-commerce · Poland → UAE
Performance Max that bled margin
A lifestyle e-commerce brand expanding from Poland into the UAE was generating sales but losing margin to broad, non-converting display placements.
- • Isolated placement data with advanced script monitoring
- • Built rigorous negative placement lists
- • Separated asset groups by product margin, not generic category
+42%
Blended ROAS
-34%
Wasted ad spend
45 days
To turnaround
